What we do

Here’s a broad overview of the types of work we do, and where in a product’s lifecycle each offering tends to be most effective. Contact us so we can develop a custom plan that meets the needs of your product and gets you to your goals. To learn more about our meetings management services, visit the meetings and events page.

  • Late-Stage DevelopmentLate-Stage Development
  • Approval / LaunchApproval / Launch
  • Post Launch / In MarketPost Launch / In Market

Strategic and technical consulting

Op plan development
  • Late-Stage Development
  • Approval / Launch
  • Post Launch / In Market
Support for op / business / brand plan development by key strategists at HWP
Lifecycle management
  • Late-Stage Development
Early planning for lifecycle via needs assessments and advisory boards
Compliance / aggregate spend
  • Approval / Launch
  • Post Launch / In Market
Integrated databases providing accurate and up-to-date data for reporting per diverse global governmental requirements
Custom technical solutions
  • Late-Stage Development
  • Approval / Launch
  • Post Launch / In Market
Extensive experience in design and programming of custom technical solutions for internal stakeholders and external customers including apps, Web sites, microsites, videos, ebooks, elearning modules, speakers bureau platforms, edetails, and online advisory boards. Promoted by digital and print media

Medical

Meetings management
  • Late-Stage Development
  • Approval / Launch
  • Post Launch / In Market
Full service logistical, strategic, and facilitation capabilities to support investigator, publication, and advisory board meetings
Gap analysis / competitive landscape
  • Late-Stage Development
  • Approval / Launch
  • Post Launch / In Market
Research, assess, and provide insight into gaps in publications and competitive activities
Publication plans
  • Late-Stage Development
  • Approval / Launch
  • Post Launch / In Market
Comprehensive publication management from abstract, poster, and manuscript development to submission and archiving
Congress presence / summary
  • Late-Stage Development
  • Approval / Launch
  • Post Launch / In Market
Symposia, expert 1:1, war rooms and debriefs, and internal and external meetings
Medical Affairs support
  • Late-Stage Development
  • Approval / Launch
  • Post Launch / In Market
Proactive and reactive content development and execution, including slides, resource and guidance documents, FAQs, and advisory boards

Marketing

Market development: disease-state strategy
  • Late-Stage Development
Assessment of unmet needs, development of plan, and guidance on execution
Market development: disease-state tactical execution
  • Late-Stage Development
  • Approval / Launch
Strategically sound market development content designed to raise awareness, convey unmet needs, and change behaviors delivered via targeted print and digital media
Launch support
  • Late-Stage Development
  • Approval / Launch
Solid support from early in the planning process through readiness meetings, slides, speeches, themes, training modules and workshops, and assessment of launch meeting
HCP branded promotion
  • Approval / Launch
  • Post Launch / In Market
Educational messages are communicated via staged and tiered delivery vehicles that unfold the clinical data story while engaging learners based on their interests
Speaker bureau services
  • Approval / Launch
  • Post Launch / In Market
Speaker bureau management from innovative training to execution of speaker bureau programs from 5-1000 attendees. Utilization of proprietary apps (eg, HWP OnSite) and portals, and compliance and aggregate spend management
Advisory boards
  • Late-Stage Development
  • Approval / Launch
  • Post Launch / In Market
Logistical, strategic, and facilitation services for in-person advisory boards or use of our proprietary platform, HWPConnect®, for virtual interactions
Promotion and metrics for all programs
  • Approval / Launch
  • Post Launch / In Market
Surround-sound promotion designed to reach targets. Key performance indicators developed early and implemented throughout to provide a thorough assessment of the investment

Sales reps

Learning systems
  • Late-Stage Development
  • Approval / Launch
Disease-state and product interactive training modules developed using the principles of adult learning
NSM / POA meeting strategy, workshop creation
  • Approval / Launch
  • Post Launch / In Market
Internal stakeholder meetings designed to maximize engagement and motivate sales teams

Patient / caregiver education

Disease-state, product, or adherence programs linked to client-preferred customer relationship management programs
  • Approval / Launch
  • Post Launch / In Market
Beyond-the-pill / device programs containing educational, Clear Health Communication–level content that creates a shared-outcomes responsibility relationship between patient / caregiver and clinician