What we do
Here’s a broad overview of the types of work we do, and where in a product’s lifecycle each offering tends to be most effective. Contact us so we can develop a custom plan that meets the needs of your product and gets you to your goals. To learn more about our meetings management services, visit the meetings and events page.
Late-Stage Development
Approval / Launch
Post Launch / In Market
Strategic and technical consulting
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Op plan development
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Support for op / business / brand plan development by key strategists at HWP |
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Lifecycle management
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Early planning for lifecycle via needs assessments and advisory boards |
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Compliance / aggregate spend
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Integrated databases providing accurate and up-to-date data for reporting per diverse global governmental requirements |
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Custom technical solutions
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Extensive experience in design and programming of custom technical solutions for internal stakeholders and external customers including apps, Web sites, microsites, videos, ebooks, elearning modules, speakers bureau platforms, edetails, and online advisory boards. Promoted by digital and print media |
Medical
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Meetings management
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Full service logistical, strategic, and facilitation capabilities to support investigator, publication, and advisory board meetings |
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Gap analysis / competitive landscape
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Research, assess, and provide insight into gaps in publications and competitive activities |
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Publication plans
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Comprehensive publication management from abstract, poster, and manuscript development to submission and archiving |
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Congress presence / summary
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Symposia, expert 1:1, war rooms and debriefs, and internal and external meetings |
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Medical Affairs support
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Proactive and reactive content development and execution, including slides, resource and guidance documents, FAQs, and advisory boards |
Marketing
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Market development: disease-state strategy
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Assessment of unmet needs, development of plan, and guidance on execution |
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Market development: disease-state tactical execution
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Strategically sound market development content designed to raise awareness, convey unmet needs, and change behaviors delivered via targeted print and digital media |
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Launch support
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Solid support from early in the planning process through readiness meetings, slides, speeches, themes, training modules and workshops, and assessment of launch meeting |
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HCP branded promotion
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Educational messages are communicated via staged and tiered delivery vehicles that unfold the clinical data story while engaging learners based on their interests |
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Speaker bureau services
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Speaker bureau management from innovative training to execution of speaker bureau programs from 5-1000 attendees. Utilization of proprietary apps (eg, HWPOnsite®) and portals, and compliance and aggregate spend management |
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Advisory boards
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Logistical, strategic, and facilitation services for in-person advisory boards or use of our proprietary platform, HWPCONNECT™, for virtual interactions |
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Promotion and metrics for all programs
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Surround-sound promotion designed to reach targets. Key performance indicators developed early and implemented throughout to provide a thorough assessment of the investment |
Sales reps
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Learning systems
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Disease-state and product interactive training modules developed using the principles of adult learning |
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NSM / POA meeting strategy, workshop creation
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Internal stakeholder meetings designed to maximize engagement and motivate sales teams |
Patient / caregiver education
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Disease-state, product, or adherence programs linked to client-preferred customer relationship management programs
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Beyond-the-pill / device programs containing educational, Clear Health Communication–level content that creates a shared-outcomes responsibility relationship between patient / caregiver and clinician |